The Importance of DIY in the Music Industry: Why We Do Everything In-Housew Post

In today’s rapidly evolving music industry, independence and creative control are more important than ever. That’s why, at Phat Track Records, we’ve embraced the DIY (Do It Yourself) approach, handling everything in-house—from music production to video creation.

When we established Phat Track Records in 2018, Base-P and I knew that controlling every aspect of our work was crucial. We wanted the freedom to experiment, innovate, and stay true to our artistic vision without outside interference. This commitment to independence led us to create Kool Cats Production in 2019, our in-house video and film production company.

Kool Cats Production has allowed us to produce high-quality music videos that perfectly complement our sound. By keeping everything in-house, we ensure that the visual elements of our work align with the music’s energy and message. Whether it’s a music video, short film, or documentary, we approach each project with the same passion and dedication that we bring to our music.

The DIY approach has also given us the flexibility to adapt quickly and stay ahead of industry trends. It’s not just about saving costs; it’s about maintaining control over our creative output and ensuring that every piece of content we release is a true reflection of who we are as artists.

For independent artists out there, I can’t stress enough the importance of embracing the DIY ethos. It’s a path that requires hard work and dedication, but the rewards—both creatively and professionally—are well worth it.

At Phat Track Records, we’re proud to be fully independent, and we’re excited to continue producing music and visuals that resonate with our audience. Thank you for supporting our journey, and stay tuned for more exciting projects from Kool Cats Production!